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  • Wide Open Agriculture has launched its online food brand Dirty Clean Food, allowing customers to buy healthy meat online with next day delivery
  • Its food brand Dirty Clean Foodoffers regeneratively grown animal and plant-based products to Australian and Asian markets

Wide Open Agriculture has launched its online food brand Dirty Clean Food, allowing customers to buy healthy meat online.

The new website allows retail consumers to purchase an exclusive range of regeneratively grown, grass fed beef and dorper lamb cuts. It is also offering next day delivery.

Wide Open Agricultural is a regenerative Food and farming company based in Western Australia’s wheatbelt that aims to build a new food and farming system to make a healthier world.

Its food brand, Dirty Clean Food offers regeneratively grown animal and plant-based products to Australian and Asian markets.

Managing Director Ben Cole is excited about the launch.

“We are thrilled to offer customers the opportunity to buy Dirty Clean Food’s exclusive range of regeneratively farmed food, starting with local regenerative beef and lamb, with plant-based products to follow,” he said.

Wide Open operated under a ‘4 returns’ frameworks and is the only ‘4 Returns’ publicly listed company.

‘4 Returns’ is measurable outcomes on financial, natural, social and inspirational returns.

“This new brand connects consumers to farmers who are committed to regenerative practices that rehabilitate and enhance the entire ecosystem of the land, so customers can buy delicious, nutritious food from land that’s healthy and getting healthier, Ben said.

The launch follows the successful establishment of a specialised, direct distribution platform into Western Australia’s food service and restaurant sector in May 2019.

WOA by the numbers
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