Wellness and Beauty Solutions has signed a contract with Myer to design and manufacture three new exclusive homeware ranges.
WNB provides customers with non-invasive and non-surgical cosmetic treatments. It offers face treatments such as brow lifts, anti-wrinkles, jaw slimming and skin analysis.
The products have been developed by its subsidiary, The Giving Brands Company, in line with Myer’s new focus on retailing its Myers Exclusive Brands.
The new range title ‘Only at Myer’ includes personal care products and unique home fragrances which have been created exclusively for the store’s everyday home living section.
The contract diversifies WNB’s revenue stream into the creation of private label brands and will provide significant opportunities to partner with other leading retailers to develop and manufacture their own range of products.
Wellness CEO Christine Parks hopes this contract make their brand more well known.
“We are thrilled to have secured this initial contract and look forward to executing future opportunities as part of an ongoing relationship with this iconic retailer,” she said.
In February WNB signed a two-year contract to get their products available in more than 1,800 supermarkets. This deal hopes to expand the brand past pharmacies such as Priceline and Chemist Warehouse onto supermarket shelves.
“We are delighted to partner with such a high-caliber distribution agency, and we expect the extension of our retail footprint to supermarkets to deliver a significant uplift in our beauty brand sales in 2019,” Ms Parks stated.
Expected launch is planned for the winter/spring 2019 season and WNB expects sales to generate more than $1.4 million annually.