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YPB Group (ASX:YPB) - CEO, John Houston - The Market Herald
CEO, John Houston
Source: The Sydney Morning Herald
  • Anti-counterfeit company YPB Group (YPB) has locked in another master services agreement (MSA) with a Thai channel partner
  • Today's deal is with consumer goods packaging company Jirawattano, which is based in Bangkok
  • Under the three-year deal, Jirawattano has the right to sell YPB's brand protection tech to its customers in return for a 12 per cent commission on all sales
  • This comes just one day after YPB signed a similar deal with Bangkok-based Specific Products
  • YPB CEO John Houston says south-east Asia represents a major opportunity for the company that has not yet been developed
  • Nevertheless, shares in the company are trading grey this afternoon and are currently worth 0.3 cents each

YPB Group (YPB) has locked in another master services agreement (MSA) with a Thai channel partner.

Today's deal, which comes just one day after YPB signed an MSA with Bangkok-based Specific Products, was signed with consumer goods packaging company Jirawattano.

Essentially, Jirawattano helps its consumer product customers find the best fit and best value products from printing and packaging suppliers. The company's customers include Kasmechai Food (KCF), egg producer GFPT, Biofresh Meat, skincare company Le Skin, several electronics and appliance stores, and more.

With today's MSA, this means YPB now has access to these companies and sectors with its brand protection technology.

What does YPB do?

YPB's Founder, Chairman, and CEO John Houston said he realised a decade ago that as more products were being produced at scale for a global market, fake products would be on the rise, too.

"I knew that mass serialisation of individual products was going to grow exponentially, and so too was the global counterfeiting industry. That problem was one I knew I had the tools to solve and could share with brands around the world," he said.

And thus, YPB was born. The company's tech is designed to help brands protect their products and packaging from counterfeits and, at the same time, help them engage with end consumers and governments to protect their vital documents.

The company's brand protection solutions range from mobile phone near-field communication (NFC) tech designed to scan products for authenticity to invisible nanotech tracing solutions and even to smart, traceable fibres that can be integrated into a brand's products.

The company claims the global counterfeiting market is set to be worth US$1.82 trillion (around A$2.5 trillion) in 2020. As such, YPB's tech is designed to make sure the products people pay for are the real deal.

The Jirawattano deal

YPB's contract with Jirawattano mimics yesterday's deal with Specific Products: the contract lasts for three years and gives Jirawattano the right to promote and sell YPB authentication tech to its existing and new customers.

In return, Jirawattano will pocket a 12 per cent commission on any YPB purchase order. Of course, this makes it tough for YPB to predict revenue from this contract given it relies on Jirawattano securing purchase orders.

Nevertheless, YPB's Chief said Thailand and the broader south-east Asia region represent a major opportunity for the company that has not yet been developed.

"Given the infrastructure of our Technology Head Office in Bangkok, the size of the Thai market with nearly 70 million inhabitants and the high incidence of counterfeiting, we are well-placed to grow a meaningful business in Thailand," John said.

"Our new strategy has been to employ sales resource with an extensive, relevant network we have quickly established access to potentially large, high-recurring volume customers," he explained.

Shares in the company are trading grey this afternoon, currently worth 0.3 cents each at midday AEDT.


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