YPB Group (ASX:YPB) - Executive Chairman, John Houston
Executive Chairman, John Houston
Source: The Market Herald
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  • YPB Group (YPB) strikes a three-year Master Service Agreement (MSA) for its CONNECT platform with Australian Dairy Nutritionals (AHF)
  • YPB will supply its SaaS platform and serialised QR codes to AHF to protect the AHF brand from counterfeiting and help the dairy specialist connect with customers
  • The MSA lasts for three years and has no minimum purchase obligations for the first 12 months, though the deal may be extended by another two years after the initial term
  • In tandem with the MSA news, YPB today announces it has settled $1.45 million in convertible notes at maturity
  • Shares in YPB Group close 25 per cent higher today at 0.25 cents each

Brand protection specialist YPB Group (YPB) has struck a three-year Master Service Agreement (MSA) for its CONNECT platform with Australian Dairy Nutritionals (AHF).

Under the deal, YPB will supply its software-as-a-service (SaaS) platform and serialised QR codes to the ASX-listed dairy company for three years, with the option to extend the deal for another two years. There is no minimum purchase quantity for AHF for the first 12 months of the MSA.

YPB’s CONNECT software is designed to help brands authenticate their products and connect with customers through data acquisition and analytics.

Through the use of serialised QR codes, consumers can be sure they are not unwittingly purchasing counterfeit goods.

According to YPB, the global shift to eCommerce, which has been exacerbated by COVID-19, has made it easier for counterfeiters to target businesses and made it harder for brands to get to know their customers.

Through the YPB CONNECT platform, customers are given the chance to fill out a profile with a brand after scanning a QR code to authenticate a product. Through this profile, the customer can receive benefits, additional information about the product, and deal offers from the brand, while the brand receives valuable consumer data in return.

YPB CEO John Houston said the company had added another customer to its dairy industry portfolio through today’s MSA with AHF.

“AHF’s Camperdown Dairy has a proud and long history, and I look forward to YPB helping AHF drive the value of its brands and grow the lifetime value of its customers through direct, technology-enabled consumer engagement,” Mr Houston said.

AHF owns three specialist dairy farms in Victoria as well as the Camperdown dairy manufacturing factory. According to YPB, AHF-branded products are sold throughout Australia through a range of retail channels.

Debt settlement

In tandem with the MSA news, YPB today announced it had settled $1.45 million in convertible notes at maturity, with the notes and all interest due having been retired without conversion and the security against YPB’s assets removed.

“We are pleased to have fully settled the notes, removing all external borrowings, and I thank all noteholders for their support,” Mr Houston said.

“The capital was secured when the company was less technically and commercially developed, but the advances made over the past three years are being increasingly recognised by providers of patient equity capital.”

He added that the company was working towards operating as a self-funding enterprise “as rapidly as possible”.

Shares in YPB Group closed 25 per cent higher today at a quarter of a cent each. The company has a $5 million market cap.

YPB by the numbers
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