- Adveritas (AV1) grows its annualised revenue to around $1.4 million, representing a 41 per cent increase since the end of June
- AV1 has signed 12-month contracts with Europe’s Betbull and India’s ecommerce platform, CARS24, to supply Trafficguard’s pay-per-click solution
- Co-Founder and CEO Mat Ratty says further prospective deals are in the pipeline across the fintech, gaming, retail and on-demand verticals
- Shares closed 2.06 per cent in the green at 9.9 cents on August 24, 2021
Adveritas (AV1) has grown its annualised revenue to around $1.4 million, representing a 41 per cent increase since the end of June and a 126 per cent rise since March 31.
At the forefront of the company’s recent announcements are two contracts signed to supply TrafficGuard’s Google Pay-per-click (PPC) optimisation solution.
The software solutions provider penned the 12-month deals with European sports betting company, Betbull, and India-based e-commerce platform CARS24.
While not yet material, the agreements are pegged to bring in at least $215,000 in annualised revenue — contributing to the total above.
Adveritas Co-Founder and CEO Mat Ratty said the online sports betting industry and ecommerce platforms were two key verticals for the business.
“The betting and ecommerce verticals spend a significant amount on online advertising to attract and retain customers, so it is crucial that invalid traffic is detected and eliminated to optimise their return on advertising spend,” he said.
“TrafficGuard has quickly become the product of choice when it comes to protecting advertising spend from invalid traffic and we currently have some of the largest companies in their respective verticals on trial or signed up as paying customers with us.”
Mr Ratty confirmed AV1 had a number of prospective contracts in the pipeline across fintech, gaming, retail and on-demand verticals.
The company’s shares closed 2.06 per cent in the green at 9.9 cents on August 24, 2021.