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CEO, Doron Peleg. Source: Twitter
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  • Fresh proptech start-up BuyersBuyers announces its plans to go on a marketing blitz after a successful Series A funding round
  • The initial funding round will also go towards improvements to their IT capabilities
  • CEO Doron Peleg says to complement their planned aggressive marketing campaign, they will shortly announce their chief marketing officer hire from one of the major lenders
  • The platform provides clients with a marketplace for buyer’s agent services, including services such as discovering homes and bidding and negotiating on their behalf

Fresh proptech start-up BuyersBuyers has announced its plans to go on a marketing blitz after a successful Series A funding round.

The online buyer’s agent platform, launched in mid-2020, was co-founded by chief executive Doron Peleg and COO Pete Wargent with Peter Meek, with the former managing director of Chobani holding a board advisory role.

“This initial funding round will help us to execute on our vision for every Aussie homebuyer to get a fair go in the property market through providing affordable homebuying assistance for all,” Mr Peleg said.

“In particular, we’re now focusing on large scale marketing and further improvements to our IT capabilities.”

The proptech platform provides its clients with a marketplace for buyer’s agent services, which includes a number of services aimed at meeting homebuyer demands such as discovering homes and bidding and negotiating on their behalf.

Crevan Murphy of the IT firm SafetyCulture will provide technical and product development advice, while Atlassian’s George Barnett spearheaded the funding round.

Mr Peleg said to complement their planned aggressive marketing campaign, they will shortly announce their chief marketing officer hire from one of the major lenders.

“Having executives and advisors of this calibre and experience is a huge benefit for us, as we accelerate our marketing campaign,” he said.

Mr Wargent said they are excited to work alongside Lydian Finance as a strategic affiliate partner on the mortgage lending and advice side of the business.

He also said the company is working on building partnerships with other players in the real estate market.

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