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- Esports Mogul (ESH) will expand its southeast Asian market by signing new partners, Channel8Games and NEX Studio
- The southeast Asian esports market is one of the fastest-growing video game markets in the world
- Channel8Games and NEX Studio will be branded hub partners and will offer a paid subscription for fans
- Esports Mogul is down 9.09 per cent on the market today and is trading at 1 cent per share
Esports Mogul (ESH) has expanded its Southeast Asian market by signing new partners, NEX Studio and Channel8Games.
The Southeast Asian esports market is one of the fastest-growing video game markets in the world, and is estimated to generate approximately $7 billion (US$4.6 billion) in 2019 – an increase of 22 per cent year-on-year.
NEX Studio and Channel8Games will be branded hub partners and will offer a paid subscription for fans.
NEX Studio
NEX Studio is an esports community organiser in Thailand who supports grassroots and amateur players with a combined esports online and offline fan base of 300,000 thousand.
The organiser will offer a range of online esports tournaments to their community for popular game titles, such as Dota2, Arena of Valor and Mobile Legends: Bang Bang through its Branded Hub on Mogul.
NEX will also offer a paid subscription to their community, including exclusive raffles and merchandise for a monthly fee – Mogul will keep 60 per cent of the revenue.
As most of NEX’s customers speak Thai, they will be using Moguels language localisation feature.
NEX’s CEO Sakkaphol Sawarkkaphun is excited to launch the partnership with Mogul in Thailand.
“Mogul’s language localisation feature means we can communicate and play with our community in our local language, making it easier for our fans to engage with our tournaments and membership,” Sakkaphol said.
Channel8Games
Channel8Games is an esports influencer management agency based in the Philippines with four main influencer talents.
Under the partnership, the influencers will use Mogul’s Branded Hub technology to host paid online tournaments for their communities. They will also activate live local area network (LAN) ticketed tournaments and events in the Philippines.
Channel8Games’ Managers Phoebe Dizon and Francisco Cheng are thrilled to team up with Mogul to expand their tournament offering for their talent and fans alike.
“Partnering with Mogul will allow Channel8Games to offer our talents a new way to engage with their fans and help us to run LAN tournaments while extending our offering to launch the first-ever Channel8Games membership,” Phoebe said.
“We look forward to working alongside Mogul to continue to build our presence in the esports scene,” she added.
The company says its current Southeast Asia partners, Tier One and EmiEmiTV, have launched their Branded Hubs and will release their tournaments series and fan subscription in the coming weeks.
Esports Mogul is down 9.09 per cent on the market today and is trading at 1¢ per share at 1:05 pm AEDT.
