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- Family Zone shares have increased 17.39 per cent today following recent rapid growth through the company’s telco partners
- This comes ahead of the launch of a new mass-market parental control product, Family Zone Insights
- Working with Telkomsel Indonesia and other telco partners, Family Zone have signed up 145,000 wholesale customers with 65,000 attaching as paying subscriptions in the last six months
- This announcement comes days after Family Zone revealed its “game changing” SpotShield product at this year’s EduTech convention
Family Zone Cyber Safety Ltd has seen a share price increase of 17.39 per cent this morning after updating investors on recent rapid growth through the company’s wholesale (telco) partners. This update comes ahead of the launch of Family Zone’s new mass-market parental control product, Family Zone Insights.
The company announced in March it was working closely with Telkomsel Indonesia — among several other telco partners — to test onboarding, marketing and sales strategies in order to help monetise cyber safety services.
In line with this, recent trials targeting small customer samples have achieved a significant take-up. In the last six months, Family Zone has signed up 145,000 wholesale customers with 65,000 attaching as paying subscriptions. Customers were offered packages including free trials, monthly and 90-day plans, and content subscriptions.
Family Zone management said these achievements bode well for the upcoming launch of the company’s “freemium” Insights product and customer acquisition strategy.
Family Zone Insights is a free service which has been designed as a mass acquisition tool. The product will use the Family Zone platform to give parents reporting, location tracking and alert services of their children’s devices, and will be included free for schools when they install Family Zone technology on student devices.
The service will also be included free for telcos and device manufacturers to re-brand and bundle with its offerings, included free with the Family Zone hardware, including the FZ ONE and the Family Zone Box.
Company management told investors today that under this model, schools, telcos, and device manufacturers become Family Zone’s sales force by driving its cyber safety message and introducing the company’s premium paid services to their constituents.
Family Zone Insights has been in beta testing since May this year, and Family Zone expects to announce specific launch plans with partner Telkomsel in the next few weeks.
Telkomsel Indonesia is 35 per cent owned by Singtel and has over 194 million subscribers. According to Family Zone, Telkomsel services over 16 million children with smartphones, which represents a massive scale opportunity for Family Zone products.
This announcement also comes just a few days after Family Zone revealed its “game changing” SpotShield product at this year’s EduTech convention. SpotShield helps schools manage the issue of students using personal hotspots to bypass school filters.
Family Zone is a technology company focused on cyber-safety and keeping children safe from potentially harmful websites and web-based activities.
Family Zone shares are trading at $0.14 each as at 10:46am AEST, in a $27.08 million market cap.
