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- Forbidden Foods (FFF) enters an exclusive distribution deal with Orange Group to distribute its brand, FUNCH, throughout China
- After trialling Forbidden Foods’ range with Chinese customers, Orange Group will distribute the infant and toddler and healthy product range over two years
- Most recently, Orange has placed an order for a full container of FUNCH products which is valued at more than $70,000
- As China’s baby food and beverages industry is expected to reach US$52.3 billion (A$71.2 billion) by 2026, FFF is well-positioned to capitalise on the demand
- Company shares ended Tuesday’s session 9.09 per cent in the green at 30 cents
Forbidden Foods (FFF) has inked a general trade distribution deal with Orange Group to distribute its brand, FUNCH, throughout China.
The exclusive agreement came to be after Orange Group placed an order to trial Forbidden Foods’ FUNCH products so its key customers in China could sample them.
The range received positive feedback which has led Orange Group to place another order which represents a full container of FUNCH foods and is valued at over $70,000.
The FUNCH range includes infant and toddler and health and nutrition products such as baby purees, cereals, protein and snack balls, and raw slice mixes.
Orange Group’s CEO, Sally Wang, said she was pleased to partner with Forbidden Foods.
“We are excited to be working with Forbidden Foods to bring the FUNCH brand into China via our general trade network. The mother and baby food category continues to attract demand for high quality products and Orange Group is well placed to expand the distribution of FUNCH products offline into our already established network.”
Reportedly, China’s baby food and beverages industry is expected to reach US$52.3 billion (A$71.2 billion) by 2026 at a compound annual growth rate of 9.65 per cent.
These figures reflect the demand that packaged baby food is experiencing due to its storage and convenience advantages. Therefore, the deal ensures Forbidden Foods’ range can capitalise on China’s growing demand for infant and toddler products.
Under the two-year agreement, Orange will distribute the FUNCH range through its trading arm, Panda Trading, who currently services over 10,000 stores in northern and central China.
Forbidden Foods’ Co-Founder and Chief Operating Officer, Jarrod Milani, said that Orange Group shared the same vision for FUNCH.
“Orange Group’s experience in FMCG and reach in China is significant and provides the optimal avenue to launch FUNCH into new markets in China.”
Company shares ended Tuesday’s session 9.09 per cent in the green at 30 cents.
