Forbidden Foods (ASX:FFF) - CEO, Marcus Brown
CEO, Marcus Brown
Source: Marcus Brown/LinkedIn
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  • Forbidden Foods (FFF) launches a new range of plant-based meats under its Sensory Mill brand
  • All products in the Sensory Mill plant-based meat range are gluten-free, soy-free and GMO-free and include plant-based minced pork, beef and chicken and a burger mix
  • The range has been produced as a dry and rehydratable product that can be stored on shelves and pantries for up to two years rather than in the fridge
  • Forbidden Foods’ Sensory Mill plant-based meats are currently available through its e-commerce store, with a rollout to Australian and international supermarkets beginning soon
  • Shares in FFF are up 9.09 per cent and are trading at 12 cents at 2:48 pm AEST

Forbidden Foods (FFF) has launched a new range of plant-based meats under its Sensory Mill brand.

All products in the Sensory Mill plant-based meat range are gluten-free, soy-free and GMO-free, providing a nutritional balance to those concerned about their health.

The brand consists of plant-based minced pork, beef and chicken as well as a burger mix.

The range has been produced as a dry and rehydratable product that can be stored on shelves and pantries for up to two years rather than in the fridge.

Forbidden Foods’ Sensory Mill plant-based meats are currently available through its e-commerce store, with a rollout to Australian and international grocery stores and supermarkets beginning shortly.

The launch of Sensory Mill allows Forbidden Foods to capitalise on increasing trends in the global food production sector and the supply system toward more sustainable plant-based diets.

The company said this shift aligned with its goal of being an ethical and sustainable food producer.

“The launch of this range of plant-based meats is a significant milestone for Forbidden Foods as it takes its next step in tapping into one of the next significant global food trends,” CEO Marcus Brown commented.

“This revolutionary and unique range of plant-based meats allows consumers to enjoy all the culinary versatility of traditional meats in their normal cooking recipes,” he said.

“It is also easier to store than most competitors’ products as it doesn’t need to be kept in refrigeration and has the added nutritional and environmental benefits of our modern, vegan-friendly ingredients.”

He added that the company was continuing to further develop its product offerings under the Forbidden Foods Sensory Mill brand.

Shares in FFF were up 9.09 per cent and were trading at 12 cents at 2:48 pm AEST.

FFF by the numbers
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