Forbidden Foods (ASX:FFF) - CEO, Marcus Brown
CEO, Marcus Brown
Source: Marcus Brown/LinkedIn
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  • Forbidden Foods (FFF) secures national ranging from 350 Coles (COL) stores for three Blue Dinosaur plant-based products
  • The products will be available from October 31, 2022, with estimated revenue to be over $300,000 within the first 12 months, subject to ongoing review
  • The range includes Chocolate Brownie, White Chocolate and Cheesecake Bake bites, all of which are plant-based, gluten and grain free, and contain nothing artificial
  • To provide exposure to all customers, the products will be placed in the “Grab and Go” area at the front of Coles stores
  • Forbidden Foods ends the day in the grey with shares trading at 9.6 cents

Forbidden Foods (FFF) has secured national ranging from 350 Coles (COL) stores for three Blue Dinosaur plant-based products.

The products will be available from October 31, 2022, with estimated revenue to be over $300,000 within the first 12 months, subject to ongoing review.

The range includes Chocolate Brownie, White Chocolate and Cheesecake Bake bites, all of which are plant-based, gluten and grain free, and contain nothing artificial.

To provide exposure to all customers, the products will be placed in the “Grab and Go” area at the front of Coles stores.

“We are very excited to be working with Coles to provide them healthy snacking solutions for their Grab n Go offering,” CEO Marcus Brown commented.

“Being front of store, the ranging across the 350 stores will give the Blue Dinosaur excellent exposure and allow us to reach a new type of customer that wouldn’t typically walk the snack bar aisle.

“The ranging of the plant-based bites is consistent with our strategy of growing the Blue
Dinosaur brand and providing a great tasting & high-quality product.”

Forbidden Foods has ended the day in the grey with shares trading at 9.6 cents.

FFF by the numbers
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