- Student Edge Co Founder, Jeremy Chetty (left)
Student Edge Co Founder, Jeremy Chetty (left)
Source: Business News
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  • Technology stock frugl (FGL) is teaming up with Student Edge to market its grocery comparison app
  • frugl’s consumer platform, which goes by the same name, helps shoppers find the cheapest groceries across major supermarkets using a mobile app
  • In today’s announcement, frugl stressed the deal with Student Edge would help it access a market of over 1.1 million potential users
  • Under the agreement, Student Edge will launch a marketing campaign to promote the consumer app’s offering
  • The digital-centric crusade will include email blasts, competition promotions and social media coverage
  • Ultimately, frugl and Student Edge want the campaign to drive app downloads, up account creation, and boost repeat usage stats
  • Following today’s news, frugl shares rose 11.4 per cent into the green, worth 3.9 cents per share in midday trade

Technology stock frugl (FGL) is teaming up with Student Edge to market its grocery comparison app.

The ASX company, formerly listed as Family Insights, made the announcement earlier today, stressing the partnership would give it access to over 1.1 million prospective users.

frugl’s consumer platform, which goes by the same name, helps shoppers find the cheapest groceries across major supermarkets using a mobile app. With the technology, consumers can save grocery lists and look for healthier alternatives while they shop.

Founded back in 2003, Student Edge is the biggest cohort of high school and tertiary students in the country. Boasting over a million members, the platform partners with a range of businesses to provide student discounts for its users.

Under the frugl agreement, Student Edge will launch a marketing campaign to promote the consumer app’s offering. The digital-centric crusade will include email blasts, competition promotions and social media coverage.

Ultimately, frugl and Student Edge want the campaign to drive app downloads, up account creation, and boost repeat usage stats.

“The challenges that 2020 has placed in front of today’s students is enormous, including substantial increases in financial pressure,” frugl CEO Sean Smith commented today.

“By partnering with Student Edge, we are looking to help today’s digitally savvy students cut their grocery bills each week, whilst driving audience growth of the frugl grocery comparison mobile app to facilitate commercialisation of our retail and customer analytics capability,” he continued.

“We are excited to partner with frugl as it helps our members and aligns with one of core pillars of financial management by saving them money,” Student Edge Co-Founder and Chief Product Officer Jeremy Chetty concluded.

Following today’s news, frugl shares rose 11.4 per cent into the green. Stock is worth 3.9 cents per share at 1:42 pm AEDT.

FGL by the numbers
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