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  • icetana (ICE) has received an order for its motion intelligence video analytics solution through technology reseller Network Information Technology
  • The purchase order is valued at US$138,000 (roughly A$180,000) and will see icetana’s technology implemented in a Middle Eastern shopping mall
  • The motion intelligence platform learns and filters out routine motion, allowing operators to focus on unusual behaviour and respond in real-time
  • The order adds to icetana’s existing presence in Middle Eastern shopping centres, with its largest site in the world being Dubai’s Mall of the Emirates
  • With this new contract, icetana will have a foothold in seven Middle Eastern countries
  • icetana ended the day 3.23 per cent in the red with shares closing at 15 cents

icetana (ICE) has received an order for its motion intelligence video analytics solution through technology reseller Network Information Technology.

The purchase order is valued at US$138,000 (roughly A$180,000) and will see icetana’s technology implemented in a Middle Eastern shopping mall.

Importantly, this contract builds on icetana’s already strong presence in shopping centres within the Middle East. There are currently over 7000 shopping mall surveillance cameras in the region that utilise icetana.

The tech stock’s largest site in the world is Dubai’s Mall of the Emirates which operates over 2000 surveillance cameras.

With this new contract, icetana will have a foothold in seven Middle Eastern countries.

The motion intelligence platform learns and filters out routine motion, showing only unusual behaviour, which allows operators to focus on important events and respond in real-time.

“Some of icetana’s most impressive reference sites are in the Middle East market.
icetana’s motion intelligence software consistently presents a strong return on investment for active security operations rooms,” CEO Matt Macfarlane said.

The order includes a 12-month period of software support and maintenance. If the end user requires ongoing support and maintenance after the initial 12 months, a software maintenance agreement will need to be secured.

icetana ended the day 3.23 per cent in the red with shares closing at 15 cents.

ICE by the numbers
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