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  • Music company Jaxsta has had a busy day, making two announcements regarding its Jaxsta Pro music software
  • The software aims to give credit to those who create music where credit is due
  • While this launch is only a beta version, the full version is expected to be launched by the end of this year
  • The company also launched a bespoke API which will serve customised music data for The Recording Academy’s ‘Behind the Record’ campaign
  • Jaxsta’s share price is up a healthy 10.9 per cent today with shares trading for 35.5 cents apiece

Music company Jaxsta has had a busy day, making two announcements regarding the soft launch of its Jaxsta Pro music software.

Founded in 2015 by Jacqui Lopez Schoorl and Louis Schoorl, Jaxsta provides official credit information for artists and music producers.

Its aim is to ensure that those who create music, whether it be songwriters, producers, collaborators or artists, receive credit where credit is due.

CEO Jacqui Lopez said today’s launch is a significant milestone for the company’s first revenue-generating product.

“Our newest product, Jaxsta Pro, is now accessible on Jaxsta.com. We will use this period to enable robust real-world testing of the product ahead of its full release,” Jacqui said.

“We look forward to working through this stage which will play a critical part in the success of Jaxsta Pro going forward. We remain committed to launching Jaxsta Pro before the end of the year,” she added.

The full version is expected to launch by the end of 2019.

Jaxsta also announced today that it will activate a bespoke API (software-to-software solution interface that allows users to talk to each other) which will serve customised music data for The Recording Academy’s ‘Behind the Record’ campaign.

This campaign is a social media initiative to put a focus on the producers, instrumentalists, songwriters, engineers, mixers and other contributors who plays a part to the music recording process.

The Recording Academy is the world’s leading society of music professionals and organisers of the Grammy Awards.

This global campaign with Jaxsta launched today and is expected to occur annually.

Jaxsta will supply credits from its participating partners for the campaign from the likes of Sony Music, Warner Music, and Universal Music Group.

This campaign is expected to help raise awareness of Jaxsta among music industry professionals and the broader public.

As part of the campaign, The Recording Academy will encouraging its members and artists to create and share social media posts with acknowledgement to the behind-the-scenes collaborators.

Members and artists will be able to generate a ‘Credit Cover’ from The Recording Academy’s official website which can then be shared on social media channels.

The data used to create the covers is supplied by Jaxsta.

“Liner notes were largely left behind in the evolution to digital music streaming and the ‘Behind the Record’ campaign aims to spotlight those who contribute to the songs we love,” Jacqui said.

“This is an important campaign from The Recording Academy and Jaxsta is proud to supply the official music data required to make it happen.”

Jaxsta’s share price is up a healthy 10.9 per cent today with shares trading for 35.5 cents apiece in a 3:13 pm AEDT.

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