- Music database specialist Jaxsta (JXT) delays its Jaxsta Pro launch until the week of August 9
- The delay is from the current NSW lockdown and appointing Beth Appleton as the new Chief Marketing Officer
- Jaxsta will use this extra two weeks to further prepare and test the new updated product
- At market close of Friday, Jaxsta was down 3.13 per cent, trading at 6.2 cents per share
Music database specialist Jaxsta (JXT) has delayed its Jaxsta Pro launch until the week of August 9.
The music database specialist company was expecting to launch its new updated version of Jaxsta Pro next week.
However, with the current NSW lockdown and the recent addition of Beth Appleton as the new Chief Marketing Officer, Jaxsta wants additional time to test the products.
Jaxtsa’s core technology is a major music database that credits every person involved in creating a song. Its database doesn’t just name the artist, record label or write but the composers, production and engineering teams and more.
The additional two weeks of preparation and further testing will allow the company to successfully deliver a relaunch.
Commenting on the delay, CEO and co-founder Jacqui Louez Schoorl said the pushback will be used wisely.
“We have made some big changes to Jaxsta Pro including significant functionality behind the scenes,” Ms Schoorl said.
“The current NSW lockdown and the recent addition of our new CMO Beth Appleton to our Marketing team means we want additional testing time to make sure the entire product and marketing experience lines up to our high expectations.”
” I have every faith in Jaxsta Plus and Jaxsta Core, our new membership products we are releasing to the industry and the positive impact they are going to make on the lives of music creators and those who manage them,” she concluded.
At market close of Friday, Jaxsta was down 3.13 per cent, trading at 6.2 cents per share at 3:31 pm AEST.