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Murray River Organics (ASX:MRG) - Managing Director & CEO, Valentina Tripp - The Market Herald
Managing Director & CEO, Valentina Tripp
Source: Food Magazine
  • Murray River Organics (MRG), in partnership with Coles, has entered the +$1 billion breakfast cereals category
  • Eight new products will be sold across 800 Coles stores with an estimated revenue between $5-$6 million per year
  • This launch will be backed by a new communications program which includes a new website, as well as Facebook, and Instagram platforms
  • Murray River Organics is now in the process of launching 11 new organic products in the snacking range to be available for IGA and other independent retailers
  • The company has ended the day 5.56 per cent in the green with shares trading for 1.9 cents each

Murray River Organics (MRG), in partnership with Coles, has entered the +$1 billion breakfast cereals category.

Eight new products will be sold across 800 Coles stores with an estimated revenue between $5-$6 million per year.

This launch will be backed by a new communications program which includes a new website, as well as Facebook, and Instagram platforms.

"We have made significant investments over the last nine months to develop the Murray River Organics brand proposition ensuring it is aligned to the company's strategy and purpose," CEO Valentina Tripp said.

"What's also important is that Murray River Organics' products carry the Australian Certified BUD Logo with the Australian Certified Organic Standard - considered to be one of the most respected and rigorous standards in the world," she added.

Murray River Organics' new orange of 100 per cent organic muesli will be launched in five different flavours and two formats.

This range includes coffee, fruit and muesli, macadamia and cranberry muesli, tropical muesli, apple and cinnamon muesli, and banana, coconut and berry muesli.

All five of these flavours will be available in a 400 gram canister with the last three also available in a multi-pack.

"In the last few months, with the impact of COVID-19, we are seeing a change in behaviour with consumers seeking better, healthier, more transparent and more ethical food," Chief Marketing Officer Tara Lordsmith commented.

"The launch of our new organic range is timely given this shift in the the community and the increased value and importance of our food system," she said.

Murray River Organics is now in the process of launching 11 new organic products in the snacking range to be available for IGA and other independent retailers.

The company has ended the day 5.56 per cent in the green with shares trading for 1.9 cents each in a $39.70 million market cap.


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