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PointsBet (ASX:PBH) - Founder, Director & CEO, Sam Swanell - The Market Herald
Founder, Director & CEO, Sam Swanell
Source: The Australian
  • PointsBet Holdings (PBH) subsidiary, PointsBet Illinois, has launched retail sports betting operations in Illinois
  • The company has taken the first retail bet at the Hawthorne Race Course
  • PointsBet has also signed a deal to be the first official sports betting partner of Chicago Bears National Football League (NFL)
  • This partnership will see, PointsBet gain usage of Chicago Bears trademarks and logos, as well as sponsorship opportunities and brand visibility
  • Additionally, PointsBet entered into a deal which will see it become an official sportsbook partner of the Indianapolis Colts NFL franchise, this deal is similar to the Bears deal
  • On the market today, PointsBet is up 7.32 per cent and is trading for $11.14 per share

PointsBet Holdings (PBH) subsidiary, PointsBet Illinois, has launched retail sports betting operations in Illinois.

The company has taken the first retail bet at the Hawthorne Race Course. This announcement follows the launch of online operations earlier this month.

PointsBet has also signed a deal to be the first official sports betting partner of Chicago Bears National Football League (NFL). Through this partnership, PointsBet will gain usage of Chicago Bears trademarks and logos, as well as sponsorship opportunities and brand visibility.

On top of all this, PointsBet also entered into a deal which will see it become an official sportsbook partner of the Indianapolis Colts NFL franchise. The deal is similar the Bears deal and will gain usage of the Colts trademarks and logos.

PointsBet will become the sponsor of the 'Offical Colts Podcast' which is circulated across the team's various digital assets. The company will also gain access to various mobile app push notification for Colts regular-season games prior to kick off.

PointsBet USA CEO, Johnny Aitken, is incredibly excited to become a sportsbook partner for both the Bears and Colts.

"Since launching our fast and differentiated mobile sports betting app in Indiana and Illinois, we’ve been thrilled by the reception of local sports bettors in both states," he said.

"We’ve always viewed Indiana and Illinois to be significant markets for the PointsBet brand, and we look forward to increasing our presence alongside famed partners in the Indianapolis Colts and the Chicago Bears," he added.

On the market today, PointsBet is up 7.32 per cent and is trading for $11.14 per share at 12:50 pm AEST.


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