SelfWealth (ASX:SWF) - CEO & Executive Director, Cath Whitaker
CEO & Executive Director, Cath Whitaker
Source: Cath Whitaker/LinkedIn
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  • Low-cost share trading platform SelfWealth (SWF) appoints Cath Whitaker to the company’s board
  • Ms Whitaker began as CEO of SelfWealth in April and will join the board as executive director, effective September 6
  • As part of an ongoing board refresh, current chairman Tony Lally will retire from the board at SWF’s annual general meeting on October 21
  • Shares closed 3.03 per cent in the red at 32 cents on September 2

Low-cost share trading platform SelfWealth (SWF) has appointed Cath Whitaker to the company’s board, effective September 6.

Ms Whitaker began as CEO of SelfWealth in April, with a clear mandate to drive the company’s next phase of growth.

She has more than 20 years’ experience in global financial services and extensive expertise leading organisations’ digital transformations.

Most recently, she has developed SWF’s growth strategy, which is strongly anchored in customer insights, to ensure ongoing product innovation is aligned with customer demand.

Commenting on the news, Ms Whitaker said she was very pleased to join the SelfWealth board as an executive director.

“There are strong industry tailwinds supporting sustained growth in the online broking market and we are focused on the effective implementation of strategies to aggressively grow our market share,” she said.

As part of an ongoing board refresh, the company said Chairman Tony Lally would not stand for re-election, instead deciding to retire from the board at the annual general meeting on October 21.

Mr Lally held the role of chairman from November 2017 to April this year —steering the company through its initial public offering and a number of years of growth.

The outgoing leader said he was proud of the business he’d seen built over the past decade.

“I would like to thank the board for the opportunity to contribute as chair over this period and I wish the team well as the company continues to grow over the years ahead,” Mr Lally said.

The SelfWealth growth strategy aims to diversify revenue streams by offering a wide product portfolio to investors — supporting their wealth creation journey while challenging bank-backed online investment platforms in Australia.

Company shares closed 3.03 per cent in the red at 32 cents on September 2, 2021.

SWF by the numbers
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