- Skyfii has successfully purchases Beonic Technologies
- Will allow businesses to easier understand consumer behaviour and trends
Skyfii has announced the successful purchase of Australian customer insights tech company, Beonic Technologies.
Beonic offers a data analytic platform which specialises in traffic, video, shopping, workforce and population solutions. It serves a range of businesses including retail, airports, casinos and sports stadiums.
The agreement will see Skyfii acquire Beonic’s customers and technology, which is focused on generating customer insights from its camera and people counting technologies.
The people counting technology uncovers and provides insights on customer behaviour which help businesses understand its busiest times and to plan accordingly.
With traffic counting businesses will get an accurate count of how many people walked through the doors, trends will be identified and store measures will be compared.
More than 300 customers use Beonic’s camera and people counting solutions in the Australian retail and public sectors.
This purchase will provide Skyfii with significant opportunities to broaden its services and strengthen its leading position in the retail property in both Australia and overseas.
The agreement will consist of Skyfii acquiring Beonic’s customer contracts, operations and intellectual property for $1.667 million. An initial cash consideration of $0.1 million will be payable upon completion.
Skyfii also announced it obtained an unsecured loan of $2 million provided by sophisticated investor, Thorney Technologies. The loan will provide Skyfii with additional funding to invest in growth across its international markets and to support the integration across Australia.