SportsHero (ASX:SHO) - CEO, Tom Lapping
CEO, Tom Lapping
Source: The Indian Express
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  • Sports community builder SportsHero (SHO) has secured a two-year content deal with Dugout to enhance its digital platform and accelerate its revenue
  • Dugout creates video content that enables football clubs to grow, engage and educate their fan base
  • Throughout this two year deal, Dugout will provide SportsHero with access to its content platform and produce daily articles for some of Europe’s biggest football leagues
  • This deal will give SportsHero the access and ability to show the football content it is unable to produce itself
  • SportsHero is up a steady 11.5 per cent on the market and shares are trading for 2.9 cents each

Sports community builder SportsHero (SHO) has secured a two-year content deal with Dugout to enhance its digital platform and accelerate its revenue.

Dugout is a digital media company that is co-owned by the 10 of the world’s biggest football (or soccer) clubs.

Since launching in 2016 with clubs such as Chelsea, Arsenal, Real Madrid, Manchester City, and Liverpool, there are now more than 100 clubs, Leagues, and National Football Federations partnered with Dugout.

Sourced: SportsHero

By using video content created by Dugout, football clubs are able to engage, grow and educate their fan base.

Every month, Dugout creates and distributes more than 2500 professional videos that deliver more than 400 million views globally.

Throughout this two-year deal, Dugout will provide SportsHero with access to its content platform and it will produce daily football articles for the English Premier League, La Liga (Spain), Serie A (Italy), and the UEFA Champions League.

Further, Dugout will promote SportsHero via videos, in Indonesia only, and this is expected to guarantee 750,000 views per month.

This deal will give SportsHero the access and ability to show the most effective football content that it is unable to produce itself. It is hoped that this will complement and transform its platform.

“This Dugout deal is a huge breakthrough for SportsHero and will finally deliver for our Indonesian platform the wow factor, especially as Dugout’s content is on the biggest and most popular leagues and teams in the world,” SportsHero CEO Tom Lapping said.

“For the very first time, the user journey will now be complete, with dynamic content covering the biggest and most popular football leagues globally. This enriched content will increase our appeal to advertisers and accelerate revenue growth,” he added.

SportsHero is up a steady 11.5 per cent on the market and shares are trading for 2.9 cents each at 2:20 pm AEST.

SHO by the numbers
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