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- A subsidiary of Jatenergy Ltd will launch an new range of Neurio goat milk infant formula into the Chinese market later this year
- Sunnya Pty Ltd has developed three goat milk infant formulas for sale in China, Hong Kong and Macau
- An order of more than $650,000 has already been received, and first shipments of the new Neurio brand product are expected to take place in August this year
Jatenergy Ltd shares are up 5.45 per cent following the announcement of Australian goat milk infant formula to be sold in China, Hong Kong and Macau through its subsidiary Sunnya Pty Ltd.
Sunnya is increasing its product range to include goat milk infant formula following the ongoing success of its Neurio lactoferrin series products, which went on sale to Chinese consumers through Woolworths’ Tmall flagship store in August last year.
Management at Jatenergy said the Neurio goat milk formula is being developed to assist a “large proportion” of the Chinese population who have a certain degree of cows lactose intolerance and cow milk protein allergies. According to Jatenergy, there is a significantly lower goat milk lactose intolerance in China.
The new Neurio formula has three separate products for three stages of child development: Neurio Goat Infant Formula, Neurio Goat Follow-on Formula and Neurio Goat Formulated supplementary food for young children.
The formula will be manufactured in Australia and distributed into the Chinese market by China-based distributor BSC Trading. The first order of more than $650,000 has already been received, and first shipments of the new Neurio brand product are expected to take place in August this year.
Sunnya Managing Director Daisy Lu said the company has great confidence in the Neurio goat infant formula becoming another popular product in the Chinese market.
“We have successfully developed Neurio baby lactoferrin, Middle-Aged lactoferrin and we are now having a high-quality goat milk infant formula for the Chinese and other markets,” Daisy said.
“It is a very important step for Neurio brand to expand our operation into infant formula range with our very experienced business partner,” she said,
Jatenergy specialises in Australia-China cross-border trade. In June 2018, Jatenergy purchased a 51 per cent interest in Sunnya, an Australian exporter with several successful milk powders and health products currently selling in China.
