Tinybeans (ASX:TNY) - CEO, Eddie Geller
CEO, Eddie Geller
Source: Ideas Hoist
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  • Tinybeans Group (TNY) has entered the pet care industry after launching a pet feature for its original technology platform
  • The company expects the new addition to its family platform will increase user engagement and extend its value proposition for brand partnerships in the pets category
  • The launch comes with a more than US$500,000 (around A$641,000) agreement with launch partner Hill’s Pet Nutrition over an initial six-month period
  • After successful beta testing earlier this year, the new pet family features will be launched in early May
  • Tinybeans is up 0.34 per cent, trading at $1.47

Tinybeans Group (TNY) has leapt into the pet care industry after launching a pet feature for its original technology platform.  

Tinybeans is a technology platform that connects parents with tools and resources for their children, suggesting recommendations to spark family inspiration including what to buy and which services to use to suit a child’s needs.

The launch of the company’s new “Pets” feature is a complementary addition, allowing pet owners to capture images and videos of their pets.

This platform also secures Tinybeans pathway to enter into the high-growth pet care industry, which has an estimated addressable market of US$200 billion (roughly A$256 billion).   

In addition to adding value to Tinybeans families, the company expects these new features to increase user engagement and extend its value proposition for brand partnerships in the pets category.

After successful beta testing earlier this year, the new pet family features will be launched in early May, enabling users to engage with their entire family of both children and pets.

“We’re excited to broaden our platform to include the pets of our existing families and to welcome new pet-only families,” said Tinybeans CEO Eddie Geller.

“This new feature not only services our existing users with a richer experience that caters to their entire family, but also broadens the user acquisition funnel to millions of pet parents who treat their pets like children”.

The launch comes with a more-than-US$500,000 (around A$641,000) agreement with its inaugural pets launch partner, Hill’s Pet Nutrition over an initial six-month period. The partnership includes sponsorship of the add-a-pet feature set, along with other media elements including a microsite and advertising.

The company says pet adoptions surged during the COVID-19 pandemic, making this the right time to enter the market.

Tinybeans is up 0.34 per cent, trading at $1.47 at 4:05 pm AEST.

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