Join our daily newsletter At The Bell to receive exclusive market insights
- Wide Open Agriculture (WOA) has seen strong support for its oat milk, OatUP, in Western Australia and South Australia
- Following its initial months of commercialisation the oat milk is now available in more than 150 cafés and retail locations in SA and WA
- WOA continues to engage with global partners to expand its distribution beyond Australia, with initial orders of OatUP placed in Singapore
- The company is also expanding its online presence to make OatUP available to consumers nationwide
- WOA is up 1.73 per cent and is trading at 88 cents per share at 12:15 pm AEST
Wide Open Agriculture (WOA) plans to expand the market for its OatUP product following strong uptake in Western Australia.
OatUP is the first carbon-neutral and regenerative oat milk and has been
highly sought-after by numerous cafés, consumers and retail partners. Regenerative is a method of farming that prioritises soil health and biodiversity by returning carbon and nutrients to the ground.
Following its initial months of commercialisation the oat milk is now available in more than 150 cafés and retail locations in South Australia and WA.
OatUP has performed well with its prime distribution partner in Perth, European Foods. The product is stocked in retail operators including Farmer Jacks, Boatshed Market, Brindle Group (The Good Grocer), multiple IGAs, Bunbury Farmers Market, Williams Woolshed and Spud Shed.
In South Australia, initial sales have been secured via Dirty Clean Food’s prime distributor in South Australia, Ultimate Fine Foods.
Initial customers include The Chapley Group, which operates six supermarkets, including the Pasadena Foodland and Frewville Foodland.
“OatUP is off to a great start at Ultimate Fine Foods. OatUP is clearly resonating with many of the shrewdest grocery groups in Adelaide,” Ultimate Fine Foods Director Daniel Salem said.
“We have seen strong early interest from a number of our retail customers and are optimistic that the clean taste of regenerative oats and OatUP’s carbon-neutral mission will be a match for our customers’ needs in this category.”
WOA continues to engage with global partners to expand its distribution beyond Australia, beginning with South-East Asia, with initial orders of OatUP placed in Singapore.
Additionally, the company is also expanding its online presence to make OatUP available to consumers nationwide through OatUP.com.au and other digital channels.
WOA expects to enhance its website during this current quarter.
“We are thrilled with the positive uptake of OatUP. Our growing café, retail and distribution partners have told us that their customers are seeking out OatUP, as they can taste the difference of our West Australian grown regenerative oats,” WOA Managing Director Ben Cole said.
WOA was up 1.73 per cent and was trading at 88 cents per share at 12:15 pm AEST
