Wide Open Agriculture (ASX:WOA) - Managing Director, Ben Cole
Managing Director, Ben Cole
Source: Wide Open Agriculture
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  • Wide Open Agriculture (WOA) has signed a new distribution agreement to distribute its Dirty Clean Food’s Oat Milk in Hong Kong and Macau
  • Dirty Clean Food’s Oat Milk is reportedly the world’s first oat milk that is carbon neutral and produced with regeneratively farmed oats
  • Metro Alliance will become the exclusive distribution partner for sales, marketing and management of Dirty Clean Food Oat Milk within Hong Kong and Macau for three years
  • Metro Alliance has estimated first year retail sales of approximately $1.7 million, representing revenues of approximately $700,000 for Dirty Clean Food
  • Wide Open Agriculture last traded at 66 cents on January 5

Wide Open Agriculture (WOA) has signed a new distribution agreement to distribute its Dirty Clean Food’s Oat Milk in Hong Kong and Macau.

Dirty Clean Food’s Oat Milk is reportedly the world’s first oat milk that is carbon neutral and produced with regeneratively farmed oats.

Metro Alliance is one of the subsidiaries of Bright Food Global Distribution Company, a sales and distribution partner operating in the retail packaged goods and food service industries across the Asia Pacific regions, covering Hong Kong, Macau, China, Australia and New Zealand.

Under the agreement, Metro Alliance will become the exclusive distribution partner for sales, marketing and management of Dirty Clean Food Oat Milk within Hong Kong and Macau for three years. Metro Alliance has estimated first year retail sales of approximately $1.7 million, representing revenues of approximately $700,000 for Dirty Clean Food.

Alliance specializes in the bridging between Hong Kong consumers and worldwide fine food brands, focusing on taste, health and excitement.

The company has extensive relationships with leading retailers and food service companies in Hong Kong, with over 1,600 locations in its distribution network, making it an ideal partner for distributing Dirty Clean Food’s Oat Milk.

Dirty Clean Food CEO Jay Albany said the company is thrilled to work with Metro Alliance.

“We view Hong Kong and Macau as strategically important markets as we further the expansion of our brand into plant-based products in Asia,” he said.

The first shipment is expected to be delivered by March 2022.

Wide Open Agriculture last traded at 66 cents on January 5.

WOA by the numbers
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