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- frugl Group (FGL) is in the green this morning after releasing an updated version of its supermarket comparison app
- For this update, the company has taken the feedback from users to improve customer experience
- In the upgraded app, there are new featured lists, which include pre-populated shopping lists giving new users immediate lists capabilities
- Users can now share their shopping list within the frugl app
- The company will now commence marketing activities to drive user growth
- frugl is up 35.3 per cent on the market this morning and is trading for 4.6 cents per share
Price comparison platform frugl Group (FGL) has released its version 2.0 of its frugl groceries app.
The app allows families to compare the cost of goods between Woolworths and Coles supermarkets, which creates a store-specific shopping list for the user.
For the new version, the company has taken the feedback from users to improve customer’s experience.
The most asked for feature from users, which is included in the new version of the app, is a widget to compare cost per 100 grams and millilitre. This allows the shopper to view a true price comparison of the products independent of the pack size on offer.
Another improvement is the feature lists and social list in-app sharing.
In version 1.0, users needed to create a list to view product price comparisons and potential basket savings across the supermarkets or by splitting shopping lists across both retailers.
Version 2.0 now comes with its owns pre-populated and updated features lists.
Additionally, users can now share their shopping lists, which can prompt new users to download the app to view the list themselves.
Managing Director Sean Smith is excited to launch the new update.
“The company gathered extensive user feedback following the initial launch of the frugl app earlier this year, which has informed the feature development and performance optimisation represented in Version 2.0,” he said.
“With this release, the app is now ready for us to commence marketing and user growth activities which will fuel the growth of the shopper behaviour data asset, which alongside the extensive product pricing and promotional data we’ve already gathered, will underpin the commercialisation of our retail and customer analytics capability,” he added.
With the release of version 2.0, frugl is looking forward to commencing marketing activities to drive user growth and further enhance the commercial offering for its data analytics.
In August, the company launched a beta testing for version 2.0 and now the app is available on Android and Apple app stores.
frugl is up 35.3 per cent on the market this morning and is trading for 4.6 cents per share at 11:21 am AEST.
