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- iCandy Interactive’s investee company, ESPL, has signed two partnership agreements at the Southeast Asian game industry conference
- Malaysia esports channel, eGG has a viewership of over 100 million and has been signed on as iCandy’s media partner
- Axis Esports has been chosen as ESPL’s Malaysian franchise partner due to its experience and presence in the eSports industry
- The digital entertainment company recently announced the launch of ESPL, or Esports Pro League – a global esports tournament platform which is set to change the eSports industry
- iCandy is up 3.33 per cent today, with shares trading for 3.1 cents
iCandy Interactive’s investee company, ESPL, has signed a regional TV partnership with eGG Network, and its first country franchise agreement with Axis Esports.
On October 14, iCandy, a digital entertainment company, announced entering a co-founding agreement to launch Esports Pro League (ESPL).
As announced, ESPL is a global esports tournament platform that is developing open and integrated ecosystems featuring a global footprint across 16 countries, an exclusive partnership and an integrative tournament model.
The signings of the eGG and Axis agreements were witnessed by Malaysia Digital Economy Corporation CEO Surina Shukri and Olympic Council of Malaysia president Datuk Seri Mohamad Norza Zakaria.
eGG is the largest Malaysian esports channel and broadcasts to eight countries in the Southeast Asia and Australia regions.
It serves 26 million households with an estimated reach of over 100 million viewers.
“With our valued partners, EGG, we are connecting with gamers across extensive geography … We are building a strong ground-up facility for the international esports ecosystem in this exciting phase of the esports industry,” ESPL CEO Michael Broda said.
Meanwhile, Axis has been chosen as ESPL’s Malaysian country franchise partner due to its experience in organising esports tournaments and its relationships with members of the industry.
“Our partnership with ESPL presents a pivotal moment to take the esports community in Malaysia to the next level,” Axis Founder Dato Ahmad Zaharul said.
Axis will have exclusive rights to operate the ESPL tournament in return for various royalty terms, with 10 – 40 per cent of gross revenue payable to ESPL as royalty.
iCandy is up 3.33 per cent today, with shares trading for 3.1 cents at 3:13 pm AEDT.
